Internet And Integrity
Can You Succeed On The Internet And Keep Your Integrity?
By John Watson
People who lack integrity may well try to scam and cheat their victims online and offline. The skills developed by the cheats will work both on the internet and off the net
However, the internet can make cheating much easier to do since it provides a cloak of invisibility and the shield of distance. It is easy to pretend to be someone else or something else or to just disappear when the complaints start coming in.
Others may not scam and cheat but they may well sell dubious products that are not what they claim to be or which they have not bothered to check out. They may overcharge the ignorant and prey on newcomers to the net.
Is it possible then when faced with such unscrupulous competition to succeed on the internet and keep your integrity or honesty?
The short answer is yes. You will not only succeed if you market with integrity; you are more likely to succeed.
You may in the short term make more money by telling lies about your products and then refusing to honor your refunds policy but in the end you will lose out because your reputation for honesty will disappear and people will no longer wish to buy from you or do joint ventures with you. You could even end up on the run or in prison.
Someone has said that you will succeed only to the extent that you help others succeed. You cannot help others to succeed by cheating them.
I have only rarely been let down by internet marketers but those who have treated me in a shoddy way have lost one of their best potential customers since I frequently spend money on internet products.